Positioning
Distribution
Sales & Trade
Activation
What Hospitality Brands Typically Need
Many brands invest in marketing but still struggle with the “last mile”: the right partners, the right distribution logic and consistent in-market execution. BAP combines strategy with hands-on implementation — pragmatic, structured and measurable.
Focus: demand quality and durable market presence — not short-term visibility.
Who We Work With
Independent Hotels & Boutique Concepts
- USP and story refinement
- Relevant partners vs. broad outreach
- Structured DACH activation
Resorts, Lodges & Experience Concepts
- Premium positioning without overpromising
- Targeted distribution channels
- Trade and media relevance
Hotel Groups & Brands
- Portfolio logic and segment focus
- Rollout-ready sales structure
- Reporting and stakeholder alignment
Brand Partnerships
- Cooperations, co-marketing, B2B deals
- Market access through relevant multipliers
- Continuity vs. one-off actions
Service Areas (Integrated)
Positioning & Brand Logic
- Differentiation: what truly makes you relevant?
- DACH messaging fit (tone, expectations, cultural framing)
- Lean, consistent touchpoints
Distribution & Sales Enablement
- Partner mapping (TOs, agencies, MICE, niches)
- Placement and cooperation strategy
- Relationship development and follow-up
Market Representation (DACH)
- Consistent in-market interface
- Stakeholder communication and partner care
- Market feedback, opportunities and priorities
Activation: PR, Media & Events
- PR approaches, media relations, press trips
- Trade shows, roadshows, workshops and sales calls
- Lead handling and conversion logic
How We Work
1) Diagnose
Clarify market fit, audiences, product logic and channels.
2) Structure
Set positioning, partner plan and activation calendar.
3) Execute
Hands-on market work: outreach, events, PR, follow-up.
4) Steer
Reporting, optimisation and clear priorities vs. activity noise.
Build DACH Momentum
Let’s assess positioning and distribution fit — and build a lean, executable DACH market plan.
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