Trade shows and market activation

Trade Shows, Roadshows & Market Activation

From presence to performance: structured preparation, execution and follow-up for measurable outcomes.

Plan an Activation

Why Activations Often Underperform

Events create opportunities — but results depend on structure. Without the right partner targeting, clear messaging and disciplined follow-up, trade shows and roadshows become expensive visibility exercises.

Principle: activation only works when planning, execution and follow-up are one connected process.

What We Deliver

Preparation

  • Partner targeting & appointment setting
  • Briefing: story, offers, talking points
  • Materials check: lean, clear, market-ready

Execution On-Site

  • Trade meetings and stakeholder handling
  • Workshop moderation and relationship building
  • Market intelligence capture (what matters)

Follow-Up & Conversion

  • Lead qualification and next-step planning
  • Partner proposals and cooperation models
  • Timeline-driven follow-up routines

Reporting

  • Summary of meetings, learnings, opportunities
  • KPI view (contacts, leads, conversion steps)
  • Recommendations for the next cycle

Typical Formats

Trade Shows

  • ITB, IMEX and sector-specific fairs
  • Hosted buyer programs and networking
  • Press and media touchpoints

Roadshows & Workshops

  • City-to-city activation formats
  • Coop workshops with partners
  • Training for agents and sales teams

Want Better Results From Your Next Event?

Let’s design an activation plan with partner targeting, strong execution and a follow-up rhythm that converts.

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