Our Methodology
One clear process — applicable to Auditing/Compliance and to international market development.
One Logic, Two Fields
Whether it is an audit context or market development: we work with the same underlying logic. Decisions are derived from facts, actions are prioritised, and outcomes are made verifiable.
Core principle: assess → prioritise → execute → verify.
The BAP Process in 4 Steps
1) Clarify
- Define objectives, scope and expectations
- Understand stakeholders and constraints
- Agree on measurable indicators (KPIs)
Scope
Objectives
KPIs
2) Assess
- As-is review: data, evidence, market/process reality
- Identify risks, gaps and opportunities
- Understand root causes (not only symptoms)
Evidence
Risks
Opportunities
3) Execute
- Set priorities and build an action plan
- Define owners, milestones and timelines
- Hands-on support for implementation/roll-out
Priorities
Plan
Execution
4) Verify
- Check effectiveness (what changed?)
- Reporting that supports decisions
- Optimisation loops for the next cycle
Effectiveness
Reporting
Optimisation
How This Translates to Auditing & Tourism
Auditing / Compliance
- Clarify criteria and requirements (standard/code)
- Assess against evidence and operational reality
- Close the gap: actions, owners and timelines
- Verify effectiveness and system strengthening
Tourism Market Development
- Define segments, positioning and channel logic
- Build partner fit and an activation plan
- Execute: outreach, PR, events, follow-up
- Report: KPIs, learnings, next priorities